Mráz Agro Unveils Its New Visual Identity. Rooted in Tradition, Inspired by the Future.
We are evolving, growing, and moving forward. Just as our company has developed over the years, so has its visual identity. The new Mráz Agro identity honours our history, preserves the distinctive elements of our brand, and better reflects who we are today and where we are heading.
Evolution, Not Revolution
The new Mráz Agro logo was not created from scratch. It builds on the company's long-standing visual heritage and retains the elements that have made our brand recognisable over the years. It is the result of a natural evolution, gradually removing what is unnecessary while preserving what truly defines us.
While the original logo featured several colours and shades, the new design uses just two colours. The result is a cleaner, simpler, and more modern visual style that conveys confidence while maintaining continuity with our past.
This simplification is not merely a matter of design. It also reflects our corporate philosophy: making efficient use of available resources, discovering their true value, and unlocking their full potential.
A Symbol That Tells Our Story
The distinctive organic symbol remains an essential part of our new logo. It represents nature, the plant-based origins of our raw materials, growth, and our agricultural roots.
Today, however, its meaning extends even further. The individual elements of the symbol are interconnected, forming a harmonious whole. Our company operates in much the same way. We bring together agriculture, the food industry, modern technologies, and new opportunities for making use of valuable resources.
What marks the end of one production process can become the beginning of another.
This principle lies at the heart of a significant part of our business. We find new applications for by-products and secondary streams from food production, bring them back into circulation, and transform them into valuable raw materials for further use.
A New Look, the Same Values
Our new visual identity marks another step forward in the evolution of Mráz Agro. It reflects our commitment to simplicity, efficiency, innovation, and the responsible use of resources.
Although our logo is changing, the values on which we have built our company remain the same. We continue to combine tradition with modern technologies and seek opportunities where others see the end of a production process.
We are changing how we look, not who we are. And we are only just getting started.
Published: 24. 10. 2026
